Tarkett Hospitality launched the Expression Collection in November at the 2022 Boutique Design New York event. This exciting event capped a full year of growing brand awareness and innovative custom flooring.
When the widely attended 2022 Boutique Design New York event drew to a close on November 14th, 2022, Tarkett Hospitality officially and successfully launched the Expression Collection at booth #1637.
In addition to being one of the five participating booths for the BDNY Tour2Win raffle, Tarkett Hospitality had the chance to debut the Expression Collection and showcase how color customization can transform designs to better tell a captivating story.
“What we really wanted to do was make a statement. We wanted to be bold. We wanted to bring up topics that matter to the designers, to our community, and to the guests that use and stay in our spaces,” explains Amber Osiecki, director of creative design.
“We premiered a brand-new booth design and wanted to show as much product as we could to tell our custom collection story, as well as our Tarkett Hospitality Tailored Solutions story.”
The Expression Collection presents an inclusive, multi-layered design evolution that emphasizes self-expression, and pulls from an earthy color palette of creams, browns, and charcoal, with dashes of sage and fuchsia.
The eye-catching blends of abstract, artistic creativity can be customized with Axminster woven, Digital Dye Injection (DDI), or tufted constructions, along with a variety of fiber types, texture, color, and pile weight options. According to Osiecki, the desired statement was certainly made and warmly received:
“The collection seemed to resonate with so many people. We wanted to help designers create spaces that represent the people using them. Finally, as a community, we are recognizing that people don’t fit into predetermined molds, especially as it relates to gender. We love seeing how this has played out in fashion, but you have to remember that people express themselves through more than attire- they use art, personal spaces, writing, music, and beyond.
We want to help drive the concept of self-expression, the fluidity of our gender expression, and how ‘who we are’ is multi-faceted by touching on this topic in interiors, especially in hospitality, where we want people to feel welcomed.”
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Tarkett Hospitality 2022: A Quick Year-In-Review
Throughout all the exciting events, developments, and product launches in 2022, the goal for Tarkett Hospitality is always to create brand awareness and tell the most important story: Tarkett Hospitality can create Tailored Solutions that work for all projects within different budget parameters:
“We have such a wide array of products and construction types, that we can really work with any project at any level,” Osiecki explains. “I think the hospitality design community hears us and sees us. They know who we are and what we can do.”
“We have partnered with some of the greatest brands and rolled out some beautiful product in great room designs. We are honored to not only be included as a preferred vendor on so many brands but also as a partner with the brands to help them create their ultimate vision and find their voice.”
In addition to impressive brand partnerships and the launch of Expression Collection, custom capabilities with Axminster were a focal point of 2022, as well as the soft launch of the versatile carpet tile program.
With many new, emerging trends identified for 2023, the future of Tarkett Hospitality will offer no shortage of striking, innovative design solutions that tell unique stories and create more unforgettable experiences!
