Tarkett Hospitality


Design Product Spotlight

All About Axminster Carpet for Hospitality

Whether traveling miles for an overnight stay or attending a professional conference for an afternoon, every guest of a hospitality location will remember a unique, impressive space designed to the nines and fit for royalty. 

Combining the vast capability of industry-leading innovation, premium materials, and dedicated support with the storied legacy of Britain’s oldest, best known, and most prestigious manufacturer of carpets, Tarkett Hospitality offers custom-tailored Axminster Carpets™ that provide clients with superior beauty, clarity, and longevity in an enduring, luxurious woven construction. 

Custom Axminster solutions can be tailored to fit the specific color scheme and needs of any space, are available in 2-ply and 3-ply, and some options feature Sculpt Technology to enhance the carpet with unique multi-level texturing and depth. In fact, any carpet pattern that can be envisioned can become an Axminister construction. These carpets are also available in tiles suitable for all heavy-traffic public applications such as hotels, resorts, and casinos.

Custom Axminster construction

Originally selected and purchased by King George III and Queen Charlotte in 1755, Axminster Carpets have spent over 250 years’ worth of high-profile placement in royal palaces, luxury hotels, sports stadiums, and the poshest private residences. With an impressive heritage as the Desso brand and approved supplier to the leading industry brands, Tarkett Hospitality is a world-leading manufacturer of woven Axminster and has provided customers with the finest-quality flooring since 1935. 

premium-grade virgin wool

It starts with premium-grade virgin wool from New Zealand and Europe, the highest-quality wool on the market. In addition to wool fiber being naturally non-allergenic, sustainable, flame-retardant, and repellant of water and stains, the 80% wool yarn used for Axminster carpets has been third-party tested and proven to provide greater appearance retention, stronger resilience to crushing, and an overall reduction in life-cycle costs. 

Using the latest technology to create designs with outstanding clarity, precision, and definition, Smart Looms can even weave fields, borders, and out-fills as one piece. This not only minimizes weaving time and eliminates the need for onsite border work and mitering, but also minimizes seams, pattern matching, and waste.  Boasting a tighter yarn twist for great pile retention and crush resistance, Axminster carpets provide fast renovation, superior performance, and easy maintenance. 

Tarkett Hospitality’s design team then draws wide-ranging inspiration to create fascinating patterns that are not found anywhere else in the industry. All Axminster yarns are blended, spun, and dyed in-house for superior color saturation, and each blank Axminster canvas can feature up to 16 colors per design, with 480 unique colors to choose from, plus 55 unique gray shades.

Maybe your eyes are drawn to the iconic shapes and patterns of the prestigious Bauhaus art school interpreted in the nowHAUS Collection or the celebration of storied textile traditions and craftspeople rooted in Mexico and Central America within the El Alma Collection. These are just two stunning examples of how Axminster weaving technology provides outstanding beauty and crisp renderings of clear, complex patterns that can liven up any space.

Axminster custom carpet

After the transformative pattern and carpet are complete, Tarkett Hospitality’s dedicated Axminister project managers offer comprehensive support, including the skill of highly qualified CRI-certified Axminster installers to optimize your installation and provide on-site support, training, and full fleet management.

For more information on creating a distinctive Axminster carpet with Tarkett Hospitality’, visit www.TarkettHospitality.com and explore how the specialized team of Axminister designers can bring your vision to life! v


Inspiration to Reality with Custom

As the tourism industry opens back up completely and travelers are booking flights and reserving accommodations at a spectacular pace, it’s clear that everyone is ready to  explore the world once again! Similarly, the hospitality industry is also ready to deliver exceptional stays for visitors with artfully designed, unforgettable spaces just begging to be shared on Instagram. 

In order to create a one-of-a-kind feel and give guests the greatest intrinsic return on their stay, hotels and hospitality spaces can lean into custom design that reflects a company or region’s legacy and won’t be found anywhere else. At a time when getting your money’s worth has never more important, Tarkett Hospitality’s custom capabilities gives companies the opportunity to differentiate and showcase their respective identities with gorgeous flooring solutions. 

TH - Blotted Collection
TH - Custom Axminister

Here’s how Tarkett Hospitality turns inspiration into reality with custom:

It starts with Tarkett Hospitality’s close-knit creative design team understanding a hospitality company’s individual history, perspective, and priorities, and balancing these factors with the trends in the market and worldwide.

Next, it’s about tailoring the ultimate design vision of a space within Tarkett Hospitality’s Custom Design Studio and selecting the product, color, and design choices that will work with the client’s flooring budget and keep a low cost-per-key without compromising quality. 

The Custom Design Studio features nearly 3,500 customizable patterns including 105 Running Line patterns, 2,557 Custom patterns, as well as 1,167 patterns across the wide-ranging collections. 

Product types within the Custom Design Studio include Axminister, Dynamics, Intrepid, Legacy, Legacy Plus, LVT, Print, and Vivid

Also, the Tarkett Hospitality Design Team uses wide-ranging inspiration in daily life from travel and cityscapes to nature and patterns to create fascinating Custom Design Collections that are not found anywhere else. These monthly packages of designs based off inspirational trends continue to push the movement of bringing ideas from the outside world into interior spaces. 

Whether it’s the abstract work of Jackson Pollack influencing the Blotted Collection (curated by Margaret O’Brien), drawing from ethereal light streaks and prismatic shapes to produce the Iridescent Sunset Collection (curated by Kristen Evans & Julia Burgess), or using video game technology and science-fiction films to deliver the Virtuality Collection (curated by Lisa Denney), these exciting flooring visuals help companies distinguish themselves, create undeniable first impressions, and foster lasting connections. 

TH - Berry Jam
TH - MetaFLOORphic Collection

In addition to capturing company legacy, working in complete collaboration, and using artistic interpretations with stunning pattern, texture, tones, and illustrations, Tarkett Hospitality uses healthy materials and thoughtful manufacturing processes to ensure these striking, high-quality custom flooring creations are durable and easy to maintain. 

For more information on Tarkett Hospitality’s Custom possibilities, explore the 2022 Tarkett Hospitality Custom Lookbook and how flooring truly can express the imagination!


Inspiration Behind Monthly Design Trends

Inspiration Behind Monthly Design Trends: Meet the Team

Each month our design team creates a package of designs that are based off inspirational trends. This month, we focus our inspiration on transformation with MetaFLOORphic.

Whether it’s witnessing an iridescent sunset at the end of the day or marveling at the unique construction of mushrooms on an afternoon hike through nature, textile inspiration can come from virtually any source, at any time.

For the Tarkett Hospitality Design Team, locations, travel, cityscapes, nature, and patterns found in daily life become the immediate sources for a curated monthly collection inspired by the world around us. In addition to helping create exciting flooring visuals, this exercise helps the close-knit team of artists and visually driven people remember why they began their creative line of work in the first place:

“Every month we do what we call a virtual studio session, where we’ll do a little art project so that we don’t lose our touch with art as a basic building block for what we do every day,” explains Amy Jaekel, Creative Director. With 21 years of design experience under her belt, Amy recognizes the value of being present and ready for the next great idea:

“Most of our inspiration comes from things that we see in our daily life. Walking down the street, you’ll see a pattern, take a picture, and then we’ll make a carpet pattern. We’ll create art together as a team and use a lot of the art we create to push these trends forward.”

For the March 2022 MetaFLOORphic Collection curated by Mary Wise, the dynamic change the world has undergone in the last few years mirrors the process of metamorphic rocks. Just as the earth produces pressures that create rocks and diamonds, the pressure placed on humans can lead to magical creations mimicking the beautiful stones.


MetaFLOORphic explores the paradox of hard surface motifs and textures such as terrazzo, inlaid tile, and rock that can be woven and tufted to create a soft surface. These stunning visuals represent a combination of respect for decades of natural beauty and artistic innovation that shows no signs of slowing down:

“The future of hospitality design is just bringing ideas from the outside into the interior spaces,” explains Sayward Smith, Hospitality Designer. “When our trend was New York Cityscapes, we were bringing lights and buildings, basically New York life on your carpet- and it’s just a really beautiful collection.”

In April of 2021, the City Focus: New York Collection curated by Lisa Denney served as an ode to one of the most inspiring cities in the world. Showcasing interpretations of the culture, shops, restaurants, art museums, and bustle of life, each piece used gorgeous pattern, texture, tones, and illustrations to capture the unmistakable vibrations of New York.

“Our monthly studio sessions help with boosting creativity throughout all of our designers, and usually our studio sessions end up becoming our own monthly trend collections as well,” explains Julia Ballew, Hospitality Designer.

For Jaekel, these awe-inspiring monthly collections are a reflection of the extremely special group that Tarkett has assembled:

“The Design Team at Tarkett Hospitality is amazing. They are a wonderful group of women with incredible talents, very creative in all different ways. We’re a very close-knit team and we work really well together with our other internal departments and our clients. So, the creativity that comes out of that whole team, is what makes us who we are.”